In almost all aspects of my life I am a visual person. What exactly does that mean? Well to explain, I have sat in numerous business presentations, PowerPoint decks full of words and in some cases delivered by a presenter re-iterating them verbatim. Now I can read and listern as well as the next person but replace the words with an image I will immediately get it.
Think about some of the world problems humanity faces today. How about our glorious oceans being filled with the plastic residue of our humanity, the innocent sea life living in a sullied environment not of their doing. I have dedicated time reading articles and listening to experts on the news BUT nothing prepared me for the emotional response I had viewing graphic photographs. Images taken by photographers who are really passionate and relate to the essence of the issue. A fish eye view that hit home and left a lasting connection that absolutely visualises the impact and embodies me with the need to respond – a call to action.
As a photographer it is my purpose to deliver a strong emotional connection to my clients through imagery. They will engage me because they have a positive (hopefully) story to tell, a memory to capture or a key message to visualise and need my help.
When I first meet with a client, I will want to get to know them as a person, to understand the essence of what they want me to capture and story that have to communicate. They will also have a context, how the images will be used, who the audience will be and what will achieve the greatest impact. Especially so in today’s fast paced connected world where powerful visualisation is critical on the pulse of the moment. Once briefed, I will add value with my own adaptability, creativity and style to produce the shots that deliver and evoke the desired reaction. Put myself in the shoes of the viewer.
As well as a photographer, I have extensive experience in the commercial world of technology and business. Having led many software product initiatives and web design projects, worked closely with product and marketing experts, I understand the mechanisms, context of impactful visualisation and power of the social communications platforms. The right image with the right story to tell and at the right moment can deliver a powerful message, whether a call to action or that emotional trigger.
Previous engagements have included photographing festival events. Arriving early at the venue to capture the anticipation of the set-up, providing teasing images of the prospect of a fun day out and establishing excitement on social media channels and generate interest. Pictures of the main acts are key but just as important is capturing the energy and fun of the crowds, documentary style images of people, conceptual and unique shots of the venue, branding and the little things that combined together form a narrative for the event.
As a professional photographer, I use professional camera equipment. A bulky DSLR camera, weighty bag and lenses as the right tools for the right purpose. Also, in my back pocket I carry my trusty iPhone loaded with a variety of camera apps and the rather brilliant Snapseed editing tool. I apply my photographic expertise to take, edit and deliver (or post) creative visualisations within minutes. The ultimate resolution does not provide images for large-scale high-resolution reproduction, but the benefit of immediacy cannot be understated. A subject perhaps for another blog!
I believe that this approach is important irrespective of the event; whether a commercial business event, a wedding, a stage shoot or a party. It does not really matter, there is always a story to tell through creative images.
As a closing note. Over the years I have posted many images of musicians. My style is taking close shots with an editing approach to further amplify the raw emotion and individual character in the faces of each performer. These images have been ‘liked’ on social media but what is more important, they have attracted welcome responses and inspiring personal messages – perhaps even an emotional connection?
In short, I consume concepts visually and therefore I ensure my pictures do the talking.
Snapseed is a complete and professional photo editor developed by Google. It gives you a ‘darkroom’ in your pocket.
@Snapseed on Facebook.